Tourism and Cellar Door Operations Manager

Shannon Kruschel

Tourism and Cellar Door Operations Manager

Shannon leads the hospitality area of our business, Cellar Door, Wine Club, Events, Experiences and Accommodation.

Originally from Loxton SA, he has called the Barossa home for 12 years and has a family history in the Barossa dating back to the original German settlers in the 1840s in Bethany. He is passionate about great wine, sharing and communicating the stories of these wines to customers whilst building strong relationships.

He has extensive wine industry experience of 16 years, having worked vintages at Houghton’s, Hardy’s, Peter Lehman, after which he has a decade of experience in direct to consumer sales with Ross Estate and Two Hands. Most recently he has held the position of Sales Manager at Murray Street Vineyard. He is looking forward to being at the front line, customer facing again and focusing on the high end with luxury wines and experiences delivered to the customer. He has a great eye for detail and creativity from his early career as a production editor and cameraman in television.

Outside of work, Shannon is a fan of the outdoors, and likes to get away camping with his family, wife and two children of 12 and 8 years. He has a green thumb and enjoys cooking and sports, he is the basketball coach of the under 14’s for Angaston!