BAROSSA ICON, CHATEAU TANUNDA, DOUBLES DOWN ITS MOVE INTO THE UK AND EUROPE

Iconic Barossa winery Château Tanunda has announced further plans for growth in the United Kingdom and European markets, with the increase in demand for their wines.

 While many Australian wine producers have been hampered by recent challenging vintages down under, the setbacks have not hampered Château Tanunda’s growth in key markets in Europe and specifically the UK.

 The focus in 2020 – 21 was to increase brand distribution across the UK, and Europe, where the company believes has great potential for growth in their premium ranges.

Château Tanunda’s Managing Director, Michelle Geber, said: “We have always had a footprint in Europe working with great partners throughout the continent, and we are focused on continued growth.

We are already amongst the top Barossa exporters to Switzerland, Denmark and Belgium, and have our eye on expanding our significant base in the UK in particular.”

 A great example is the move from  Marks and Spencers (M&S) to expand their highly regarded wine range to include two new products from the Chateau Tanunda Matthews Road range: an Eden Valley Chardonnay and Langhorne Creek Barossa Shiraz.

 Already popular in Australia, the Matthews Road range offers an affordable step for consumers into Château Tanunda’s renowned premium and signature wines..

 Michelle Geber added “We are excited to see how the UK and European wine lovers respond to the expanded range. Our famous Grand Barossa wines already have a solid footprint in these markets. We only see that getting stronger as we introduce even more of our range onto the shelves .”

 Matthews Road Langhorne creek Shiraz and Eden Valley Chardonnay are in-store now.