Monday, 21 September 2020

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Iconic Barossa winery Château Tanunda launches a bold new label and wine range, with a step outside the Barossa. It is the first time the iconic winery has released varieties from new wine regions for the Australian market and addresses a livelier edgy style.

The new Parishes label celebrates the heritage of our pre-eminent Australian wine regions, born from grape-growing communities as flavoursome as the wine they produce. The carefully crafted drops embody exceptional regional character and select varieties that are prized in the region they are from.

 Château Tanunda Managing Director, Michelle Geber, is excited about the new direction: “We have carefully selected and crafted these wines for consumers looking to try different styles of wines for different occasions. Parishes offers lively, plush delicious wines.”

 The first release comprises of a Cabernet Shiraz from Coonawarra and the Barossa, a Merlot from Langhorne Creek and Malbec from the Central Ranges of New South Wales.

 At $20 RRP, the simplistic yet bold design makes Parishes a shelf stand out. With bold fonts, subtle label embellishments and contemporary visuals, the brand image is highly recognisable and easy to recall.

 The Parishes range is available on the shelf this week.