Château Tanunda Old Vine Expressions Launches Succesfully into Australian Duty FreeThursday, 21 February 2019
The success of the recent Château Tanunda launch into the largest duty free outlet in Australia (Heinemann) has made headlines in key duty-free trade news channels.
Duty Free News International - DFNI
Old vines for a New Year: Heinemann and Château Tanunda unveil Old Vine Expressions promotion in Sydney
These are global websites that service the Travel Retail and Duty Free industries and are the main source of news for Duty Free Buyers, Producers, Airport Operators and Brand Owners.
To date the feedback from Heinemann at Sydney International Airport has been outstanding, with the Old Vine Expressions wines and display being extremely well received, and sales exceeding all expectations.
Château Tanunda has two key promotional periods locked, now and in the busy Christmas period from November, with general ranging at other times. It is a groundbreaking new channel for sharing the key message of our Old Vine Expressions with the world.
Plans are now in place to further roll out to other operators at airports across the country; and pitch overseas to further consolidate and grow the brand in the Travel Retail space.
For further details on the Duty Free Launch, please contact Ralph Chalmers: [email protected]